- When you own a keyword or phrase, and someone searches on it, your listing will appear at the top of the results page.
- If anyone links to a keyword or phrase you own, you earn money! It makes no difference if they were sponsored by you or not. You will earn money as long as you own the word or phrase.
- If you choose extremely popular words and phrases, those that people are searching on each month, your chances of getting a lot of people linking to your words and phrases increase dramatically and that can result in a lot more money for you.
- You also want to link your own websites to keywords and phrases you own because these will appear at the top of the results. So make sure you chose keywords and phrases that (a) people regularly use when they search, and (b) are relevant to the content of your websites as this increases your chances of converting your visitors to sales.
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